TABLE OF CONTENTS
TABLE OF CONTENTS 1
Confidentiality Agreement 3
Executive Summary 4
1. Business description 9
1.1. The spa business 9
1.2. Company Description 9
1.3. Legal Structure 11
1.4. History and Current Status 12
1.5. Goals and Objectives 12
1.6. Critical success factors: 12
1.7. Company Ownership: 13
1.8. Provisions for Exit and Dissolution of the Company 13
2. Products and Services: 13
2.1. Service Description 13
2.2. Product Descriptions: 16
3. The Market 17
3.1. Industry Analysis 17
3.2. Target Market and Market Analysis 20
3.3. Competitive Analysis 22
4. Marketing Strategy 24
4.1. Challenges in the marketplace 24
4.2. Market segmentation 24
4.3. Targeting strategies 25
4.4. Positioning statement 25
4.5. Product/Service Strategy 26
4.6. Pricing Strategy 26
4.7. Promotion and Advertising Strategy 26
4.8. Sales strategy 28
4.9. Sales Promotions 28
4.10. Sales Forecasts 29
5. Management 30
5.1. Organizational Structure 30
5.2. Management Team 31
6. Operations 32
6.1. Location 32
6.2. Equipment 33
6.3. Personnel 34
6.4. Operating success factors 37
7. Financials 38
7.1. ManExperience Spa financial success factors 38
7.2. ManExperience Spa financial risks 38
7.3. Financial assumptions 39
Profits and Losses Statement 42
Cash flow statement ? Fiscal year 2007 46
Balance Sheet 47
Business Ratio 48
Appendix 49
Industry and Competitive Forces Analysis 50
Strength and Weakness Analysis 51
Evaluating Management Performance 52
Partnership Agreement 54
Some Images of Products and Equipments 62
Confidentiality Agreement
The undersigned reader ac ...