Business Plan for-Pepe’s Pizza
1. Executive Summary
Pepe’s Pizza is a pizza shop owned by Angel Shahrouk opening on the 31st August 2008. The Pizza shop is to provide the community with a range of pizzas and to answer to consumer demands. The main outcome of the pizza shop is to sell pizzas to the community. This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Pepe’s Pizza shop. Methods of analysis include trend, horizontal and vertical analyses as well as fixed cost, variable costs end monthly revenue analysis. All calculations can be found in the business plan being presented. Results of data analysed show all aspects of the business. In particular, comparative performance is poor in the areas of profit margins, liquidity, revenue control, Debt control and stock control.
The report finds the prospects of the company in its current position are positive. The major areas of weakness require further investigation and remedial action by management.
Recommendations discussed include:
improving revenue monthly
increasing stock management
reducing wages of shift workers
The report also investigates the fact that the analysis conducted has limitations.
Forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail (i.e. monthly details not known results are based on past performances not present),
2. Situational Analysis of Pepes Pizza
Target Market
The marketing is not simply advertising pizzas, but simply activities that are aimed to improve quality of the pizza suiting the taste of the co ...