Business Plan

Café Business Plan

Company Description
Café, a San Antonio, TX based organization, will operate a single, small to medium size café and deli serving tea, coffee, baked goods, subs, sandwiches and salads. The café will be located in the heart of downtown San Antonio area.

Mission Statement
Our mission is to reach beyond our basic financial goals and become the first choice for morning coffee and afternoon lunch, delivering complete customer satisfaction by providing outstanding quality and magnificent service at a reasonable cost through superb customer service and mutual respect to management, staff, customers and vendors.

Development and Status
The café was purchased in January of 2005 and elected as LLC. Each owner has dedicated their time and $20,000 of there own money towards the establishment for operations and purchasing of the building. The café also has a silent partner that has invested an additional $20,000 for research and start-up costs.

The ideal location for the café was found mid- January, negotiations for the purchase have been completed and papers have been signed. The location on Dolorosa Street, just blocks from the courthouse and close to the target market. Prior to the grand opening, to be held in February, fierce marketing and decorating of Cafe will begin.

Industry Analysis
Although the market for this type of venue is rather competitive, the lifestyle of our targeted market will provide us with a steady growth. Full-time professionals have less time to cook for themselves and today's trends are very important and Cafe will provide the current interests of teas, coffee, and healthy foods a moderate to low costs to our customers.

According to national reports 20% of a fam ...
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