Executive Summary
The Conception.
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
Today, advances in technology and design are providing many opportunities for new and existing businesses to re-invent themselves and their marketing strategies.
Flayvid has emerged out of the increasing need for a provider of a complete sweet of integrated MultiMedia marketing services to businesses and individuals, initially within Victoria. We can foresee that demand for our unique service will be required nationwide and possibly beyond.
The Competitive Market.
Currently there are many businesses offering independent media marketing services, or a small range of MulitMedia services, however, few offer a complete solution.
Research suggests that because the field is relatively new, there are very few businesses in Australia offering a complete range of MultiMedia marketing services to meet the imminent market demand.
This enables a well-conceived business to combine a conglomerate of these services and secure a forefront position in the field of cross media production and promotion.
The Past.
David Wallace, Cameron Entwistle, Nick Goceva and Matthew Ware are the founding members.
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
The potential for a complete media solutions provider was realised while operating these two independent pa ...