Xiamen Argyle Hotel Business Plan
Table of Content
1.0 Executive Summary 3
1.1 Business Idea and Goals 3
1.2 Marketing 3
1.3 Operations 3
1.4 Finance 3
2.0 Background 4
2.1 Mission Statement 4
2.2 Company History 4
2.3 Business Goals 4
3.0 Marketing 4
3.1 Market Research and Analysis 4
3.3 Market Plan 8
3.3.1 Products/Services and Target Markets 10
3.3.2 Placement 11
3.3.3 Promotions and Advertising 12
3.3.4 Pricing Policy 12
3.4 Evaluation of Marketing 14
4.0 Operations 14
4.1 Legal and licensing requirements 14
4.2 Management details 15
4.3 Professional advisors 15
4.4 Business location 15
4.5 Equipment required 15
5.0 Financial projections 16
5.1 Basic assumptions and information 16
5.2 Analysis of financial forecasts 16
5.2.1 Capital expenditure forecast 16
5.2.2 Sales forecast 17
5.2.3 Cash flow forecast 17
6.0 Implementation Timetable 18
7.0 Conclusions and future directions 18
Appendix I: 20
References: 22
1.0 Executive Summary
1.1 Business Idea and Goals
Argyle is a hotel management group based in Australia, and it is specialized in providing high quality services for its properties and their customers. Argyle has owned fifteen high-star hotels with totally 4200 guestrooms in the major cities in China. And in this business plan, the Argyle Hotel Group will open a new Argyle Hotel in Xiamen, a famous and important tourist port in the coastal area of southeastern China. With the rapid growth of economies and tourist industry in China, and especially the famous tourist port Xiamen, the new Argyle hotel will ...