During the course of this report I intend to address the following points concerning The News Corporation (NewsCorp) and their leader since inception, Mr. Rupert Murdoch.
Ø I will identify and summarize the key stages of NewsCorp development detailing the strategies and policies adopted to attain their corporate objectives and the logic behind them.
Ø I will discuss the environmental changes which created opportunities for NewsCorp and how these environmental changes had an impact on the time-based media industry.
Ø I will write about the financial situation in which NewsCorp found themselves in 1990, the strategies they adopted to reverse their fortunes, and whether these strategies were effective.
Ø I will then switch the discussion of the report to Mr. Rupert Murdoch and the role he has played in the strategic development of NewsCorp.
Ø Finally, I will point out the unsolved issues for NewsCorp and recommend a suitable strategic approach for them.
?I'll keep it short and sweet; Family, Religion, and Friendship. These are the three demons you must slay if you wish to succeed in business'.
(Mr. Montgomery Burns advice to Lisa,
The Simpsons, The Fox Network's big success story)
Molded under the watchful eye of Rupert Murdoch, NewsCorp has evolved throughout the years and now serves as a model for the modern day vertically integrated time-based media conglomerate.
The origins of NewsCorp, however, begin with the establishment of a local Australian daily newspaper in 1923 called the Adelaide News and Adelaide Sunday Mail, both set up by Rupert Murdoch's father Sir Keith. Murdoch himself inherited his father's company in 1952. Throughout the 1960's Murdoch's Australian newspaper holdings increased with the ...