Prof. NIRMAALYA B BISWAS Prof. DAVID THOMPSON Prof. DEEPA PARIYANGAT JANAKI RAM REDDY MBA 8A 080301818 Abstract In present day’s product and services playing an important role. Because of this so many producers came to provide the service with their products by taking the name called “brand” which giving a trust to the consumers to buy. As I saw so many people that giving more preference to the branded cloths. So many people in cloths shops showing more interest towards the branded cloths. Most of my friends, relatives are using branded cloths to wear, this made me to think about this, that is the particular reason for selecting this question. As I like to do research on this topic by getting online information and conducting interviews towards the college students who using the branded cloths. For this research here I defined about the consumer perception, branding, textile industries and thinking process of teen agers. Introduction If we take the present environment market, there is a huge competition between product and services. Now a day the producers trying to get a good share in the possible market by producing products and services to the consumers according to their interests and believes. So by doing this they are trying to satisfy the consumer requirements and desires. Branding came to distinguish standardized products such as garments. These garments stand for psychological needs. So because of this psychological nature of purchasing, it became to understand the customers behaviour to sell their products. By reading the consumers behaviour and perception, these cloth producers came well known in the market. If we talk about India, in the present situation the cloth industry workforce are 35.0 million people and they are generates 1/5th of the fu ...