Business Reporting

The Sparkle of Tradition
Swarna jewellery- Maintaining high standards of
quality, purity, looks and design in jewelry for decades
The surging demand for jewellery
products in the national and
international market has led to a
highly competitive and continuously
growing jewellery industry. With the trend
being towards perfection, embracing
modern technology to arrive at high
standards of quality is the prerequisite of
this industry today.
Udupi based Swarna Jewellers is a Rs.
55 Crores turnover company with a rich
legacy of 67 years in jewellery business
behind it. A vast experience in Jewellery
Trade and Manufacturing, and keeping
abreast of technological advances has
enabled them to become a name to
reckon with in the south canara jewellery
industry.
The Swarna Story
Established in 1963 by Gujjadi Narasimha
Nayak, G N Nayak & Sons later came to
be known as Swarna with the opening
of a modern showroom of diamonds
and gold in Udupi. Swarna Jewellers
now has a State level presence with their
showrooms in different cities i.e. at Udupi,
Bangalore and Hubli.
Swarnodyama, the manufacturing
wing of Swarna Jewellers, came into
existence in 1983. Apart from providing a
workshop and workspace for the existing
goldsmiths to work, Swarnodyama was
a place where more than 200 artisans
worked together independently. Later, it
expanded to include a training institute
to teach the art of ornament making to
both boys and girls of all community.
In January 2005, Swarna set up a trust
named “Swarna Abharan Education
Foundation”. Jointly with Manipal
Academy of Higher Education, Swarna
Abharan Education Foundation ha ...
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