AD 445 RETAIL MANAGEMENT
SYLLABUS V4.0
E. Taçli Yazicioglu, PhD
COURSE DESCRIPTION
The overall aim of this course is to provide the students a broad view of retailing and an application of marketing concepts in a retail management. As retailing is continuously changing today, the successful businesses have to know how to identify, adapt, and plan with the changes. Thus, the course material will cover the development of a retail format (online or offline) and its strategy, the analysis of a target market, retail personnel issues, the considerations and decisions for establishing and managing a retail store in terms of location, store lay-out and design, customer retention, pricing, strategy, customer services as well as buying strategies and financial matters of retailing. Daily life scenarios are essential parts of the classes.
PREREQUISITE
AD 341 Introduction to Marketing.
TEXT BOOK
Levy, Michael and Barton A. Weitz (2004), Retailing Management, 6th edition, McGraw Hill, Higher Education: Chicago (ISBN-13: 978-0-07-110688-7; ISBN: 0-07-110688-X). www.mhhe.com/levy6e
COURSE OBJECTIVES
Students will be able to
• analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed.
• develop their skills and knowledge to plan and implement retailing strategies
• examine how organizational structure and processes affect implementation of strategy and management in different retail sectors and for different types and size of retailers
• introduce the field of retail management by taking a strategic approach by borrowing some concepts and theories from the social sciences to better understand the psychological an ...