Tech’s Future
The first article I have prepared is titled „ Tech’s Future”
It is about fierce competition on tech’s market and innovate marketing strategies
of the leading companies connected with this industry.
It is written that with affluent( dostatni) markets maturing, tech’s next 1 billion customers will be Chinese, Indianm Brazilian Thai and similar….In order to reach them, the industry must be deeply transformed.
An article presents a novel marketing strategy
of HP in very poor areas of India.In one on provinces has been a rash(seria) of farmer suicides, wchich were caused by drought(draut) and low quality seeds.This situation has left them with now way to pay their debts.
Hp propably wouldn’t be albe to find there one single customer wealthy enough to pay for their nevest digital wonders.In these poor vilages even the electricity is fitful(niespokojna).
However employees form HP’s department od emerging-market solutions came up with a great Idea.HP designers created a portable solar charger and instead of selling the gear outright, HP rents the equipment such a digital cameras,video recorders for 9$ monthly.
Thants to it, poor people can double their family incomes by making pohotos of newborn, wedding and other proud moments of village life.
Why goes to all ttah trouble ? – The ansver is obvious, markets sych as North Amerca, Western Europe and Japan are maturing. To develop, the industry must reach to the next 1 billion customers, usually
from far-flung frontiers of Asia(outer fringers)
The robust (krzepki) groth oporunietes are clearly shifting to the developing world.
The tech’s giants want to cash in on what they hope will be the next gre ...