I. Current Situation
A. Current performance
1. Total sales of approximately $ 265 million
2.32% of the Industry market share
3. New Entrance to the Market
4. Byte can¡¦t meet the demand of the current market
B. Strategies postures
1. Mission
To be a market leader in electronic component industry
2. Objectives
1. To increase its production in order to meet the market demand
2. Beat Competition especially with all these foreign and domestic entrance to the market
3. Strategies
1. For Byte one of its main strategies is to keep its manufacturing domestically (must be domestic)
2. Control patent
3. Keep high product quality
II. Strategic managers
A. Board of Directors
1. Eleven members ¡V seven are outsiders
2. Actively participate and suggest future directions and have an effect on management¡¦s proposals
B. Top Management
1. James M. Elliot, Chief Executive officer and chairman of the Board
2. Responsible for current situation
3. Have a strong proposal for the dilemma that byte faces now
III. Summary of major facts
?X Byte is considered one of the largest volume suppliers of specialized electronic components
?X Byte is market leader with 32% of market share
?X Byte operates three manufacturing facilities in various locations in the US and they constitute the company¡¦s production capacity
?X Byte cannot meet the Demand for its electronic components for the market
?X Without an additional manufacturing plant, Byte simply cannot increase its output for components
?X New Domestic and foreign companies are entering the market easily
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