Aim & objectives of the organisation:
• To be an aspired brand & market leader in low cost airline traveler segment.
• Develop products to cater for customer needs & counter competition penetration.
• Increase market share.
Introduction
• Company background
easyJet was the first low-cost carriers in Europe, establishing in November 1995 by Stelios. It was started with two leased aircrafts and young staffs who served as reservation agents. Stelios selected Luton Airport instead of Heathrow and Gatwick because labor cost and airport fees are lower. The first flight from London to Glasgow with a one-way fare of 29GBP was successful. Two years later, Stelios financed in debt and equity to expand a fleet and routes in Europe. Although, Easy Jet borrowed business model from Southwest Airline, Stelios initiated his own concepts which were avoiding travel agent, flying brand new Boeing 737s and every refreshment would be on sales. The company first gained annual pre-tax profits of 2.3million GBP in 1998.
Main resources (Positive aspects of company):
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The main resources are Culture, Assets and capabilities which easyJet has applied to achieve its success. Moreover, Stelios has adapted Southwest Airline concept for easyJet model.
• Culture
-Total transparency: Every employees has access to company performance data.
-Open plan, open culture, nothing to hide: Stelios wants everyone in the company to share information, no taboos, and no secrets that becomes the company internal culture.
-Branding through customers: With offering discount fares, using brand new airplanes and highly qualified aircrew to customers.
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