C O N T E N T S
1) SITUATION ANALYSIS
i) COMPANY
ii) CONTEXT
iii) COMPETITOR
iv) CUSTOMER
2) BARND
3) 4 Ps
i) PRODUCT
ii) PRICE
iii) PROMOTION
iv) PLACE
4) COMMENTS
5) SWOT ANALYSIS
Product Category: Chocolate Confectionary
Brand: Cadbury
Product: Cadbury Dairy Milk (CDM)
SITUATION ANALYSIS (4 CS)
1) Company:
Parent Company: Cadbury plc
Indian Subsidiary: Cadbury India Ltd (CIL)
History of Cadbury:
Cadbury plc is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr Pepper Snapple Group Inc.
In 1825, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was later known as Cadbury brothers. After John Cadbury's retirement, his sons, Richard and George, opened a major new factory at Bourneville. Over the years many mergers and acquisitions were undertaken. The biggest merger came in 1969.
Cadbury's merged with drinks company Schweppes to form Cadbury Schweppes in 1969. With this merger, besides chocolate confectionary, Cadbury entered into the drinks business with brands such as Snapple, Mistic and many more.
In May 2008, Cadbury Schweppes split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its U.S. drinks busin ...