TABLE OF CONTENTS
1.0 INTRODUCTION????????????????????????..3
1.1 Definition?????????????????????????...3
1.2 Purpose?...????????????????????????...3
1.3 Sources of Data???????????????????????..3
2.0 MISSION STATEMENT??????.???????????????..4
2.1 Peter Drucker's Questions???????????????????.4
3.0 COMPANY 'S PEST ANALYSIS???..?...?????????????5
3.1 Political???.???????????????????????.5
3.2 Economics????..???????????????????.?..5
3.3 Social????????.............................................................................6
3.4 Technological???...????????????????????.6
4.0 SWOT ANALYSIS????????????????????????6
4.1 Strenghts??????????????????????????6
4.2 Weaknesses?????????????????????????6
4.3 Opportunities????????????????????????.6
4.4 Threats??????????????????????????...6
5.0 KEYS TO SUCCESS OF CADBURY SCHWEPPES??????????..7
6.0 RECOMMENDATIONS?????????????????????...7
7.0 CONCLUSION ?????????????????????????..8
8.0 LIST OF REFERENCES.?????????????????????...9
9.0 BIBLIOGRAPHY????.????????????????????..9
10.0 APPENDIX??????????????????????????...9
CADBURY SCHWEPPES: A BRIEF ANALYSIS
1.0 INTRODUCTION
Cadbury Schweppes (CS) is one of the biggest international beverage and confectionary companies in the world with a market capitalisation of £10 billions. With approximately 200 years of history, Cadbury and Schweppes mergence in 1969 granted themselves the position of one of the 10 Global leaders in Food. The company employs about 55,000 people and its brand are enjoyed in almost every corner of the world. Cadbury Schweppes products are from soft drinks to chocolate bars.
1.1 Definition
An Information System collects, processes, stores, ...