THE MARKET
More than two decades ago, Ely Callaway
set out to build a company that would bring
more enjoyment and game improvement to
golfers of all skill levels. He accomplished
much of that goal in 1991, introducing a
technological wonder called the Big Bertha
Driver. By creating in Big Bertha a larger
clubhead without adding weight, the late
founder of Callaway Golf Company turned
the most-feared club into the most-loved
almost overnight. The driver became the
fastest-selling club at retail. Many innovations
have followed. From woods, irons,
and putters to golf balls and golf accessories,
Callaway Golf has consistently used
ingenuity, quality construction, and technology
to make the finest premium products
in the industry.
Callaway Golf has also become a
global company, doing business in 107
countries and 29 languages. Through an
unwavering commitment to product innovation,
Callaway Golf creates products
and services designed to make every
golfer a better golfer.
ACHIEVEMENTS
Simply put, Callaway Golf has changed the way
the game is played. Golfers around the world have
used the company's products to increase enjoyment
and improve performance. The best example
is the revolutionary Big Bertha line of metal
woods. In the era B.B. ? Before Bertha ? the
driving club induced dread in most golfers. It was
too difficult to hit for more than just a few highly
skilled players. Then in 1991, Callaway Golf's
ambitious attempt to create an oversize metal
driver with increased forgiveness and performance
succeeded where other companies' efforts
had failed. The original Big Bertha Stainless Steel
Driver was born, and ever s ...