Cameron Consulting Marketing Plan
Christian Chidester, Andrea Hansen, Angela Krell, Brad Romney
October 20, 2008
University of Phoenix, Utah Campus
Executive Summary
Dr. Cameron is a naturopathic physician with a vision to change the way people view healthcare and wellness. He envisions a world in which companies spend money keeping employees productive and healthy, rather than paying for recovery from chronic illness.
In order for this vision to become reality, Dr. Cameron is interested in forming a startup company, Cameron Consulting. This new entity would have four distinct yet complimentary divisions: Wellness, Nutrition, Education, and Supplement development.
The first step in any marketing plan is to conduct a survey of the market place to determine if there is a need for the proposed product or service. The market survey for Cameron Consulting revealed some interesting results. First, corporate wellness is an industry in the growth stage, and there is room in the market for more wellness programs because of data released by the American Heart Association, which indicates American Businesses lose $32billion annually due to chronic illness such has heart disease, and diabetes. Other studies have shown that “86% of companies with more than 50 employees offer a wellness program, and 31% of employers offering disease management programs reported a positive return on investment. Some of the benefits for a business to provide a corporate wellness program include; lower health costs, reduced sick pay and absenteeism, and greater production. With data like this it is an easy leap for Cameron Consulting to consider a Corporate Wellness component to their business model.
The second area of focus is supplements. Dr. Came ...