Executive Summary
Eagle Motors Ltd is a well-established Swedish Car Manufacturing Company trying to set up their firm in Australia. In order to compete successfully in the car industry in Australia, Eagle Motors Ltd needs to conduct an analysis of the industry context in which they would like to operate. Using the porters five forces model, this provides a detailed analysis of the competitive nature of the Australian car industry and also it suggests an appropriate competitive strategy for Eagle Motors to gain a sustainable competitive advantage. Eagle Motors Ltd is planning to employ a mixture of Swedish and Australian managers and employees to run there operations in Australia. However, the senior management at Eagle Motors does not have an appropriate understanding of the Australia culture. According to Hofstede’s cultural dimensions though, this report identifies the similarities and differences between Swedish and Australian culture’s and makes recommendations on how the Swedish and Australian managers and employees can bridge the cultural gap.
Introduction
Eagles Motors is a motor vehicle company based in Sweden, in which it manufactures automobiles for the Swedish market. The well established company is looking to set up in Australia where it would produce cars and sell it to the domestic market. Being a well established company, with strong financial credibility this report analysis’s the Australian car industry and the cultural aspects of both Australia and Sweden which eagle Motors needs to be informed about before entering this market.
This report will also focus on discussing and providing recommendations regarding the areas of, organisational structure, organisational changes and managing in a global environment.