Background
The business ‘Jam and Wine’ will be one that produces Caribbean Jam and Caribbean Wine. These products will be made strictly by fruits that are native to the Caribbean, Central and in some cases South America. The jams and the wines will be both made by the same fruits which are:
• Sapodilla
• Guava
• Five Finger
• Passion Fruit
• Barbadine
These are the fruits that will be used initially. They are known for their great taste and are found throughout the Caribbean. The business will initially supply the Caribbean islands.
The central focus will be making partnerships with Caribbean hotels, with a view to influencing the hotels to produce mainly local food dishes in the future. As a result, the hotels will be able to market the local food product as an additional experience in staying at the hotels.
However, the ultimate objective will be to export the wines and the jam products to the International markets, plus develop a form of agro-tourism where the agriculture fields will be established in a manner that tourists can seen every aspect of the creation of the products, in addition to being interactive in some instances.
Purpose of the Project Report
With the current globalisation movement affecting most, if not all, businesses, the present economic conditions make it an ideal time for Caribbean businesses to enter their prospective markets. For over a decade, local produce has been the second choice in fruit consumption, to imported fruits such as apples and grapes, by both the regional citizens and the Diaspora. There are some cases where the fruits are even rarely found and some where Caribbean islands do not have many of them due to neglect, or a lack of incentive to plan ...