we know that Lincoln Electric Company is a famous company and it has high profit for it has some unusual system and rule. However, according to today business, we could know that the Lincoln Electric Company will meet some problems for its old system and rule. Thus, I will point out some problems in Lincoln Electric Company and also give my recommend in order to solve those problems.
Problems:
1. The Lincoln Electric Company uses it old point of view to make their strategy without environment changing.
According to case, we know the company always has its own company value and rule to face its business environment. However, the business environment is always changed and company will meet the some problem in its business environment. ¡§Organizational excellence is about change. We would not have made this comment in the 1970s or 1980s, and perhaps not even in the 1990s. But today, it goes almost without saying: Most organizations simply cannot sustain performance excellence unless they respond to shifting environmental demands. And as the rate of change continues to accelerate, the premium on organizations' ability to change is likely to become even more important.¡¨(Edward,Christopher, 2006) and ¡¨ Customers' values often shift imperceptibly, but a clever firm looking for growth can sometimes speed this process along to its own advantage. Consider the newly emerging consumer value of taking charge of one's own health. This value showed up in the form of vitamin therapy, herbal and mineral supplements, massage, yoga and acupuncture markets, as well as in traffic on medical websites.¡¨(Al, 2005) Thus, environment is always changed included customers or manager, every company need to change its company strategy and some rule without using the old company ...