CASE GROUP A
International Strategy
Francisco Alcalde
Pedro Amador
Augusto Díaz-Leante
Javier Echenique Executive MBA ESADE
Jose Luis Martínez Feb-2003
Mar Santana Rollán
Index Content
1 Corporate Strategy 3
2 Financial condition 3
3 Interest competitors 5
4 Core competences 6
5 Next steps 9
6 Vision, Mission, Objectives, Strategy (sanitary ware market) 11
7 Exhibits 13
1 Corporate Strategy
Althoug the three competitors (Roca, Sanitec, American Standard ) present a common goal in their strategies, there are some differences in their scope. In the case of Roca they have always been much more concerned about setting up new production abroad and purchasing already existing companies under the same brand ROCA.
On the other hand, Sanitec strategy has much to do with acquisitions and not setting up new production factories abroad. Sanitec is not a brand. It accumulates a series of leading brands that are mostly local and is continuosly working towards a more integrated organisation, taking advantages of the local differences and sinergies among complementary brands.
American Standard has made its own way through multiple mergers but keeping its brand-name products and paying special attention to a set of values provided to every employee through the world.
2 Financial condition
We have studied the consolidated financial statements of the three companies, comprising the balance sheets as of December 31, 2001 and the related statements of income and changes in financial position and equity. We have limited our analysis to the year referred in order to respect the scope of this case.
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