Introduction Nowadays, the majority of the firms running several businesses are in financial difficulties*. *In an atmosphere of economic crisis and fierce competition, there seems to be many obstacles standing in the world of business. Therefore t*his case study aims to provide brief information about the challenges *one of those firms* has recently faced in the emerging online DVD rentals market* and *to *help the firm-Netflix, Inc. - manage to overcome all the obstacles that have placed in its path. Who is Netflix? Emerging DVD Market; As regards to DVD industry, it seems apparent that the market for in-home *filmed entertainment is very large, of which video rentals and purchases comprise the largest fraction. T*here are* key factors driving the alterati*on in this industry. I*t is to be witnessed that superior quality and economics o*f DVDs*, multi-platform support *(platform inclusive of PC and Gaming Systems apart from TV se*ts) and early adoption by movie* studios made valuable contributions towards the industry. *Key figures in the *company: {draw:text-box} {draw:frame} *E-Business Challenge: Cost of Fulfilment* and Revenue Maximization It is evident that cost of fulfilment and revenue maximization are the major There is one further point to make; In order to reduce costs and increase *revenue, opening up DVD dispensing kiosks in local convenient stores, grocery stores and inside malls that function like ATM machines would serve useful purpose and customers could get their DVDs instantaneously so it *would *help capture the impulse “I-want-it-now” DVD renters*. (*Click and Brick)* In terms of Netflix, it would have to invest some* money in these kiosks and strike a deal with people who own these store ...