Question 1
The company in my district which I feel is most customer-centric would have to be my local food retailer, SPAR. This purely means that they have used a proven, tactical sales method that enables them to predictably generate more revenue without increasing sales costs. In focusing their activities and products on consumer demand they have managed to build many profitable and sustainable relationships with their customers.
SPAR offers a 'Double Your Money Back Quality Guarantee' on all SPAR Brand products. As well as this they keep ahead of brand standards by having their products tested on a monthly basis by an independent laboratory. In doing this they create a feeling of security around their brand. Customers who demand high quality at a reasonable price and a sense of security around the products that they purchase are most likely to use a SPAR brand item.
SPAR opens at 07h00 and closes at 19h30. This is done in order to accommodate customers who wish to do their shopping before or after work.
They provide a safe environment for shoppers as they have friendly and visible security. Many customers, who demand safety, feel secure and at ease whilst doing their shopping.
The tellers, staff and managers are well trained, friendly and reliable, many of which have worked for the company for many years and have developed relationships with their customers. These relationships allow them to provide reliable customers with certain products on request such as magazines, pasta sauces, certain fruits and vegetables and selected cuts of meat etc.
Question 2
Demographically we can segment the market into groups based on age, gender, family- size, income, family life cycle and occupation.
The target ...