Introduction
Chameleon, a color-changing lizard, offers so much for human beings to learn from. Traditionally, people believe Chameleons change their skin color to match their surrounding when danger is present, so enemies are not able to find them. Now scientists discover that chameleons change their color in response to light exposure and ambient temperature, as well as to express their mood (Wikimedia Foundation, Inc., 2008). This dual form of camouflage and expression helps the Chameleons adapt to its surroundings, and to survive. Organizations, like Chameleons, need to adapt to the changes in its internal and external environment by building a culture for sustaining change (University of Phoenix, 2007). This is the never-changing rule of survival of the fittest.
About CrysTel
Under the leadership of Chief Executive Officer (CEO) Morgan Travannon and other senior management personnel, CrysTel is dynamic telecommunications company that employs 2,500 employees with annual revenue of $200 million. CrysTel’s vision is to be the first choice for telephony, data and voice services in Illinois, where the company is based. CrysTel’s mission is to provide customers with the best and most reliable telecommunication services statewide. The three corporate values that guides CrysTel are: integrity, community development, and maximize shareholder profit (University of Phoenix, 2007).
Currently, CrysTel is very successful at technological advancement providing conventional products such as data cables, wireless solutions and network development. To diversify its business, CrysTel plans to implement a range of emerging telecommunications technologies in a bid to increase the product offerings in the market. As an agile organization that keeps up with volatile de ...