The purpose of this report is to identify and rank the attractiveness of the business opportunities in China, India and South Korea to Apple Computer Inc., and recommend a suitable market entry strategy for each country. Analysis is done based on Harrell’s and Keifer’s Framework.
For China, it is politically stable under the leadership of the Communist Party of China, and a new law has been enacted by top legislature to remove loopholes for corrupt officials to make money from issuing licenses and franchise rights. However, the country has general and ambiguous laws, and there are many restrictions on repatriation rules and remittance. Hence, to avoid uncertainty, and problems caused by local sympathy and reluctance to confront violators of Intellectual Property Rights, joint venture is proposed.
India welcomes foreign investments and she adds incentive on incentive to encourage overseas companies to set up branches. Furthermore, it has well-developed R&D infrastructure, and technical and marketing services with the support of sophisticated financial sector, with a large pool of skilled manpower. However, it has control over the outflow of foreign currency. In spite of such problem, it is still feasible to venture into the country by minimising the negative impacts through franchising.
South Korea is being ranked as the most attractive country-market and thus deemed as the country to be ventured into. South Korea clearly has potential market for technological products due to the high demand from the population and the people are generally seeking for these latest items in the market to enhance their personal well-being. However, the Koreans are not being very receptive towards foreign brands and an established brand, iRiver, pose a major compe ...