With a total population of 1.3 billion people, of which approximately 250 million are urbanized consumers, China boasts a market enjoying a growing discretionary income as well as a taste for international goods and services. China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. But, tastes have changed. The arrival of the fast-food chains, western-style supermarkets, and greater awareness concerning the health benefits of dairy products and the emergence of a generation both willing and able to try new products and the market for dairy products has made great strides in China. The growing purchasing power in China's market, resulting from the country's zooming economic development, promises an amazing host of business opportunities for the ice cream market in small and medium-sized cities. Given China's huge market potential, a growing number of foreign firms are trying to make inroads in the country's ice cream sector. The war within the ice cream sector is marked by the free market and the fierce competition between firms, both domestic and overseas. Same is with the coffee trend in china which is improving day by day. Coffee marketers are working on transforming China ? the homeland of tea ? to a coffee drinking nation. Coffee remains a statement of fashion although consumption is growing rapidly. Coffee is a Western concept to most Chinese consumers, who associate it with Western lifestyles. Unsurprisingly, coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Coffee appeals to adventurous, open-minded, young, affluent, urban consumers. These consumers are more exposed to Western influences and tend to look up to Western lifest ...