Introduction
Cable News Network, commonly referred to by its initials CNN, is a major cable television network founded in 1980 by Ted Turner. The network is now owned by Time Warner; the news network is a division of the Turner Broadcasting System. The company has leveraged its strong stable of internationally recognized brands like CNN, Cartoon Network and TNT to generate incremental revenues. CNN’s main competitors in the US market include: NBC News and FOX News, who are also US based organisations offering the same or similar service (SWOT Analysis, Turner Broadcasting Systems, 2006).
CNN rates as America's number one cable news source. While the news network has numerous affiliates, CNN primarily broadcasts from its headquarters at the CNN Center in Atlanta, the Time Warner Center in New York City, and studios in Washington, DC. As of December 2004, the network is available in 88.2 million U.S. households and more than 890,000 American hotel rooms.
The main focus of CNN international is to bring top news stories from around the world. CNN introduced the idea of 24-hour television news coverage. Globally, CNN airs through CNN International and has combined branded networks and services that are available to more than 1.5 billion people in over 212 countries and territories. It has dedicated staffs in London and Hong Kong, working with colleagues in Atlanta, Georgia, and with bureaus world wide. CNN’s global news team consists of 4,000 news professionals (about CNN, 2007).
1.0 Core Supply & Facilitating Services
The main purpose of CNN is to primarily supply a news service to the US as well as Asia and Europe. The communication means chosen to supply this service include television, newspapers, magazines as well as the internet. ...