The Coca-Cola Company
The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola. The Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. (www.wikipedia.org)
Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries (but we will focus on the Coca-Cola Can Production for this project). The first international bottling plants opened in Canada, Cuba and Panama in 1906.
The Coca-Cola Cans are manufactured as either 250ml or 330ml cans:
250 ml 330 ml
Coca-Cola uses its 3 E approach to design:
? Efficiency ? Improving packaging efficiency through eliminating raw material use or light weighting (e.g. Aluminum Can Design); using less packaging material
? Effectiveness ? make sure that materials used are safe and resourceful over their entire life; recyclable consumer packaging
? Eco-Innovation ? Designers strive to develop new environmental technologies that enable responsible packaging innovation; ?recycling friendly' ...