Coffee Time is a chain of coffee bars that is population in North America and Europe. It procures and roasts some of the world’s finest coffee beans and sells a variety of blended coffee beverages and snacks. Recent trends in the global business indicate that South Asia is an emerging market for special flavored coffees and coffee bars. Coffee Time has identified India, among other South Asian economies, as a bright prospect for news chains. Coffee Time is tasked with conducting secondary and primary research to assists it in determining which cities in which to open chains. Analyzing secondary data allows for more comprehensive understanding of the various locations throughout India. Since India is an unexplored market, obtaining firsthand information on people’s acceptance of coffees with a special flavor and their sensitivity to price essential.
Total Access, Coffee Time’s research firm, has provided information on the population of the consuming class in each city. The consuming class is that portion of the population that contributes to the gross domestic product (GDP) through a significant amount of discretionary expenditure; it includes people whose potential for consumption goes beyond bare necessities. The goal of the research is to help ensure that Coffee Time’s brand perception and the profile of the prospective cities are compatible. Coffee Time has opted to procure secondary research from cities of Ahmedabad, Mumbai, Delhi, Bangalore, Pune, and Chennai. Secondary data are important in research because they are cost-effective. Coffee time need to keep in mind that the number of cities that they select for a secondary data will affect the direct to the budget. However, not all the information is useful. Is important select the parameters that are essent ...