ATMOSPHERE ? Good Time Coffee
Table of Contents
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Locations and Facilities
3.0 Services
3.1 Service Description
3.1.1 Products
3.1.2 Services
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Future Services
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Business Participants
4.3.2 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Pricing Strategy
5.2 Sales Strategy
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Personal Plan
7.0 Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Break-even Analysis
7.4 Projected Profit and Loss
7.5 Projected Cash Flow
7.6 Projected Balance Sheet
7.7 Business Ratio
1.0 Executive Summary
Atmosphere will be that kind of coffeehouse that is missing in nice. Its founders are four qualified, young economy students from the Institut d’Administration des Entreprises, with different specializations in their studies.
Mainly Starbucks boosted the trend of coffeehouses in the last two decades, which made coffeehouses more and more popular all over the world, especially in the United States of America and Europe.
Day for day, millions of people visit coffeehouses to enjoy an espresso-based drink like Cappuccino, Latte Macchiato or an ice blended drink.
The world coffee production increased from1970 to now. During the last years no coffeehouse chain has faile ...