Purpose
The purpose of our presentation is to improve our company’s lines of communication with our International subsidiaries and the countries we work in, promoting our companies growth and values.
Summary
Smiley Sailor International has benefited from outstanding growth in our domestic markets since being established in 1994. Since becoming an international company in 2003, the company’s growth has slowed in a time that it should be thriving. The primary reasons for the company’s inability to succeed in these new markets can be attributed to cultural differences, language barriers, and time barriers that have stunted our international productivity. The way to solve these problems is through the utilization of cross-cultural consultants for the creation of company cultural synergy. These consultants will help to create awareness in home and host cultures, understand the difference between home and host cultures, and help the company function in an appropriate way.
Overview
Background
When Smiley Sailor International was founded in 1994, during the expanding age of technology, no one could have anticipated the companies amazing growth. Originally, set up to do business in the US, now the company has set up operations in 10 Countries worldwide and is looking to expand on its amazing name brand to five additional countries in the next decade. Offering a wealth of information to current and retired sailors alike, the Smiley Sailor name brand, like the people that it serves, has no boundary that can contain it.
In the 1990’s, Smiley Sailor was able to grow its revenues by an average of 50% annually by marketing to its US market. The company accomplished its great US growth with an incredible work ethic from its ...