I chose to research two very different apparel retail stores. The GAP, Inc. and Nordstrom, Inc. are very interesting companies to me because they deal with something that is very important to me and a lot of people, clothes. Everyone buys and wears clothes, and these are two companies who have succeeded in this venture. They both started out with the same intentions, to sell apparel through specialty stores, but at this point Nordstrom's has been more successful.
In theory these two companies are very similar because they are trying to accomplish the same thing. They both sell apparel, shoes and accessories for women, men and children through specialty and clearance stores. The clearance stores mentioned are Nordstrom Rack and GAP factory outlet stores. They also stress the use of personalized customer service. The GAP and Nordstrom feel that good customer service is the way to keep customers happy and thus keep them loyal. Because of this, they have many employees to serve their customers and spend a lot of time training these employees.
These companies are also set up in the same way. They each have a chairman, president, and a couple of vice presidents. They both operate on the New York Stock Exchange. Another interesting similarity is that they both are based out of the west coast, The GAP in San Francisco and Nordstrom in Seattle. But this is where the similarities end.
The sizes of these two companies are very different. The GAP is a global retailer with about 3,700 stores and 166,000 employees worldwide. Nordstrom on the other hand has about 77 stores nationwide and 43,000 employees. It does operate one international boutique, Faconnable, mainly in Europe. The GAP has three brands including GAP, Banana Republic and Old Navy, all ope ...