Anheuser-Busch International, Inc., is the international beer subsidiary of Anheuser-Busch Companies, Inc. It is responsible for the company’s foreign beer operations and equity investments including production, sales and marketing of the company’s beer brands in international markets, in addition to developing and sustaining equity investments with brewers around the world (Anheuser-Busch International, 2008). In 2007, Anheuser-Busch generated gross sales of $19 billion USD, ranking as the third largest beer brewer in the world (Wikinvest, 2008). From 2003 to 2007, their international operations have grown on an average of around 20% annually. This is partly due to the worldwide success of Bud Light. Currently, Bud Light is the world’s best selling beer. Their total share of the world’s light beer segment is 49% (Anheuser-Busch, 2008).
Currently, Anheuser-Busch International operates 15 breweries outside of the United States. Their beer is brewed locally in 12 different countries around the world including Canada, China, India, Ireland, Italy, and South Korea. Through all of their products, services and relationships, Anheuser-Busch’s general vision is to “add to life’s enjoyment” (Anheuser-Busch International, 2008). More specifically, their mission is to be the world’s beer company, enrich and entertain a global audience, and finally, deliver superior returns to their shareholders. Anheuser-Busch’s values reflect some of the benefits that they customers through their products. These include:
o Quality in everything they do
o Exceed customer expectations
o Trust, respect and integrity in all of their relationships
o Continuous improvement, innovation and embracing change
o Teamwork and open, honest communication
o Each employee's r ...