One of the most important elements in a successful business is the creativity and innovation within the business. Creativity is a mental process involving the generation of new ideas or concepts while innovation can be defined in several different ways. Overall innovation is the creation of a new idea, method or device. According to BusinessWeek, innovation today is much more than new products. Innovation is also reinventing business processes and building entirely new markets that meet customer needs. Businesses need to select and execute the right ideas, while bringing them to the market in record time. One of the most innovative and creative businesses in the world today, is Google.
Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world’s largest search engines. It is a free service that is easy to use and usually returns relevant results in a fraction of a second. Google enables you to find information in many different languages, check stock quotes, maps, headlines news, and has phonebook listings for every city in the United States. Google also allows a search for billion of images and peruse the world’s largest archive of Usenet messages. The utility and simplicity of Google has made it one of the world’s best know brands. Since September 1998, the company has grown to more than 10,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the ingdusty.
Google is a very unique business that runs its innovation in a very distinct way. After several attempts at structuring their development pr ...