Company Strategy
Mission
To provide the public with better-quality products and services by offering differentiated selection and support.
Company Strategy
Our strategy is to maintain profitable growth through superior broad product differentiation of electronic sensors in five market segments. We will differentiate our products from our competition rather than most of our competitors who plan on competing through pricing. We have a different strategy for each market segment to allow our strategy to succeed.
Large investments into automation of our plant combined with strategic and aggressive marketing will allow our customers to be aware, and have access to our products. The capital for these ventures will come via bank loans and issued stock.
Individual Strategies for Each Market Segment
Low end
In this segment age is the most important attribute and price is the second most important attribute to the customer. This means that we don’t want to make any changes to our product so the age will not change. The only thing we changed in our product was MTBF and we lowered that to 12000. To get an advantage in this segment we will maximize automation as soon as we can and also concentrate on getting an advantage in customer’s awareness and accessibility
Traditional
This is our strongest market segment; we decided to offer two different products in this segment. One of them will offer customers ideal position that will allow us to seize a large market share, while the other will stay near the back end of the circle on perceptual map. The second product will get us higher margins but lower sales. We will automate both products to level 6; this will allow us to cut down cos ...