Executive Memorandum - Operations Management
9 Steps of Competitive Priorities
I Pod Shuffle 2GB: Top Quality, Development Speed, Time based competition, Variety, and Volume Flexibility
Best Buy: Consistent Quality, On-time delivery, Variety, and Volume Flexibility
Apple Store: Top Quality, Development speed, Variety, Volume Flexibility
Wal-Mart: Low cost operations, Consistent Quality, On-time Delivery, Variety, and Volume Flexibility
Target: Low cost operations, Consistent Quality, On-time delivery, Variety, Volume Flexibility
Introduction / Background
The purpose we are writing to you Professor Warren is to show what research, opinions, comparative advantages, and our conclusion from going to four electronic stores comparing the I Pod Shuffle 2GB from each store. The four stores we choose were Best Buy, the Apple Store, Wal-Mart, and Target. The product we choose was the I Pod shuffle 3rd generation 2GB. We are here to find out about the product from each store and how each store operates their business and how they differ from each other.
Key Points
• The I Pod shuffle 3rd generation 2GB only actually worked in one store (Apple Store), which we believe that all of the stores should have a working product, so consumer can test it out.
• The Apple Company that makes the I-Pod’s, have been doing this for many years, so they have great operation and corporate strategies. Great core competencies (well trained and flexible workforce, having well-located facilities, and market and financial know-how leaving them with what the customers want and need, and giving them the competitive advantage in this market segment.
• The Apple store and Best Buy had very knowledgeable staff, both store employees ...