EXECUTIVE SUMMARY
Asyla Blended scotch, Oak cross malt, The peat Monster Scotch whisky’s will be prominent whisky products for people in Singapore. They are the products of Compass Box Whisky, a company operating from London with its distributors around the world. Compass Box products are known for there quality and standards. In July 2005 whisky pioneers, Compass Box, have been awarded best in class 3 times at the world’s most prestigious drinks awards, the international wine and spirit competition 2005 (IWSC). Compass Box already has wide range of Whisky products available in the Singapore market.
The unique feature for our products from all the other available in the market is in its aroma & flavor. It is believed that people will buy our product not only to drink but to have a unique taste which our whiskies have. Additionally the Whisky is also containing unique flavors and available in special cases. These features will help the brand to attract customers and create a good brand image in the market.
Compass Box Whisky will be available in all Major super market and convenient stores like 7eleven and throughout Singapore and also it can be purchased online. The marketing campaign will be focusing on each and everyone who wants unique drinks especially the premium class of customers.
Compass Box Whisky will achieve fast, significant market penetration through a solid marketing campaign of TV and print advertisements and also sponsorship of social programs, long term planning and strong management team that is able to execute its marketing and planning successfully. The strong and established distribution will play the major role in its development to reach the customer on time and providing maximum customer satisfaction.
...