Competitive Analysis
As the beer industry is rapidly growing and expanding the competitors and their strategies seem to understand that they must think of not only present marketing campaigns as well as approach what the competitors might be considering and what may be used for the future. With beer sales obtaining 55% of the total Beverage Alcohol Retail and more than forty percent of the population are regular beer consumers, it seems to be one of the largest and most popular, as well as important markets today. Throughout this analysis, it will be stated what exactly a competitive analysis is, as well as why it is important for a corporation or business to understand and conduct such matters. It will as well, explain the target marketing, financial and management strategies and information of the Miller Brewing Company, as well its largest competitor Anheuser Busch. Concluding with Millers target market as well as the strengths and weaknesses that both companies seem to enclose (Beer Online Profit Guide, n.d.).
Definition of Competitive Analysis
With a market that consists of numerous products ranging from standard lagers to low or no alcohol, as well as malt beverages and specialty beers it is no surprise that there is more competition to be the top seller or to produce the largest variety, which will appeal to everyone. When asking a company to define their comparative analysis the response you receive will always include “competitors.” Whether it is the analysis of all the factors that answer the question “how well the company is doing compared to that of the competitors?”, or the studying of the competitors strengths for keywords that link their product to higher sales, it is well defined as the assessment or examination of the stren ...