COMPUTER ASSISTED SALES PROCESS
Executive Summary
The computer assisted sales profess enhances and builds business relationship between the salespeople, dealer, the manufacturer and the customers. It facilitates the purchasing decision of the customers like the vehicle details, the trade-in, the brand, the service package and the price. This process is highly involved and builds sustained relationship between customers and people involved in sales process.
1. Introduction
Computer assisted sales process enables a customer to buy products especially Cars in a conducive way and it provides the customer a stress free buying environment and CASP enables and improves the customer's buying experience.
1.1 Features of CASP
There are three features of CASP. They are Salesperson’s diary, Electronic Brochure and Finance Presenter.
1. Sales Person’s Diary
It gives details of test drives for customers, meetings with customers, vehicle handling and follow up calls to customers. It encourages the salesperson to collect the details of customers such as name, contact details, address, occupation, the current type of car the customer had, the type of car he likes to have, and what range the customer looking for. The system automatically connects to the dealer management system and updates details of customers whom they already had from previous purchase of car on interactions with other departments in the dealership.
2. Electronic Brochure
An electronic brochure is a structured presentation layout that guides customer and salesperson. It allows the customer to configure and select his own choice of car which shows on screen includes car model, engine, colour, features ...