REPORT ON
THE GROWTH AND EXPANSION POLICY IN
THE EUROPEAN DOMAIN
OF
COMPUTRON INC.

INSTITUTE OF PETROLEUM MANAGEMENT, GANDHINAGAR

       Submitted to: Prof Sanjay Gupta
       Date of Submission: 15.09.2008
       Submitted by: Joydeep Mukherjee
       Roll No: 20081020      

To: Mr Thomas Zimmerman (Manager, European Sales Division, Computron Inc.)
From: Joydeep Mukherjee
Date: 15 September, 2008.
Subject: Evaluation of the Opportunities and Challenges faced by the company
The report presents an outlook of the action plan for future growth of Computron Inc in Europe. The analysis has been done keeping in mind the opportunities in the present context, especially the deal with Konie & Cie., AG. Regarding challenges, the feasibility of the new plant in Frankfurt, Germany and the competition faced by upcoming rivals have been duly considered.

Executive Summary:
The mode of expansion of the company in the European market is the crux of the issue. The company has started its manufacturing in Germany which has reduced the product’s price but further reduction can be done in basis of R&D cost and transportation cost. Factors like compromise on quality of the product, break even analysis pertaining to the investment made, effect of price reduction on brand image and increment in market share both in the German as well as European market has been considered. The effective policy would be to o ...