A Strategic and Financial Analysis of Concept
Contents Page

1.0 ? Introduction

2.0 ? SWOT Analysis

2.1-Strengths
2.1.1-Established, Major Global Company
2.1.2-Workforce and Culture
2.1.3-Cash Reserves
2.2-Weaknesses
2.2.1-Post-Standardisation Decisions
2.3-Opportunities
2.3.1-Consultancy for Enterprise Solutions
2.4-Threats
2.4.1-Overseas Entrants
2.4.2-New CEO and Staff
2.5-Summary

3-PESTEL

3.1-PESTEL Framework Diagram
3.2-Political
3.3-Economical
3.4-Sociocultural
3.5-Technological
3.6-Summary

4-Porter's Five Forces Framework

4.1-Threat of New Entrants
4.2-Threat of Substitutes
4.3-Bargaining Power of Buyers
4.4-Bargaining Power of Suppliers
4.5-Competitive Rivalry
4.6-Summary

5-Financial Analysis of Concept, 1999-2002

5.1-Calculations Sheet
5.2-Gross Profit Margin (GPM)
5.3-Expenses Ratio
5.4-Return on Total Assets (ROTA)

6-Bibliography

1.0-Introduction
This report has been produced to give consultancy to Kent Andrews, CEO of the computing company Concept. I will use literature theory models to analyse Concept. Using this analysis Kent should be in a stronger position to reinstate Concept to market leadership in its industry.

To closely study Concept strategically I will use the SWOT and PESTEL frameworks and Porter's Five Forces model.

I will use accounting calculations to assess Concept's financial state and then comment on my findings.

2.0-SWOT Analysis
Johnson et al (2005) state that a SWOT analysis
"summarises the key issues from the business environment and the strategic capability of an organisation that are most likely ...