1 Executive Summary
This business report aims to analyze the primary internal and external
influences an organization is subject to. The chosen organization for this
report is the Daimler AG. The main focus of this report is to evaluate and
critically analyze the ecological influences the company is facing and looking
at the measurements the company undertakes in order to cope with the
steadily growing influence of ecological factors in the business environment.
At last, the report aims to critically reflect the success of measurements taken
by Daimler AG and showing areas of improvement in the field of
environmental protection.
1.1 Company Profile
By revenue the Daimler AG is the largest company in Germany, attaining
total revenue of € 47.2 billion in first half-year 2007 [Homepage Daimler AG,
2007]. The company was founded in 1998 forming the first transatlantic
corporation with Chrysler. In May 2007 DaimlerChrysler announced to sell
the American automaker Chrysler to a private equity firm. The Extraordinary
Shareholders´ Meeting in October 2007 approved the renaming of the
company into Daimler AG.
The company has a long tradition in the automotive industry, being the
pioneer-firm in car manufacturing. The Daimler AG has a wide product range,
its major brands being Mercedes-Benz and Mercedes-AMG. Other brands of
the company are Maybach, Smart, Western Star and Freightliner. This
product portfolio enables Daimler to be active in nearly all countries of the
world.
The company employs 271,486 people (at June 30, 2007) and has 17
manufacturing facilities all over the world. In the first Half-Year 2007 591,209
units of passenger cars and 385,438 units of commercial vehicles were sold
[Homepage ...