Promotion
Due to Chanel has reached the level of brand consistent, the promotion of Chanel perfume focuses on new products rather than previous products. Chanel uses the push strategy on promotion included four business to consumer promotions.
Firstly, Chanel provides the detailed and latest products information on the official website. Chanel provides the contact detail to customers on the website. It is given a variety of direct response promotional approaches from email and telemarketing. Particular customer service representative response for communicate with customers by telephone on seven day of a week (Chanel n.d.). It is a direct-response promotion which builds the harmony relationship between customers and Chanel. The approaches provide unique opportunities for customizing the marketing communication message (Quester et al, 2007).
Secondly, Chanel advertises in the famous and fashion magazines around the world. It send latest fashion message to the correct consumers.
Thirdly, Chanel uses commercials as promotion means. In 2004, Chanel launched a commercial of No5 directed by BuzLuhrmann. Nicole Kidman explained the sense of No5 perfectly. It is a perfect match of star model and star products. This commercial caused a wide range positive and huge feedback around the world.
Fourth, another effective method be used to attract audiences is fashion shows which were held in modern cities. By holding an outstanding and creative move gallery, Chanel found a fashion channel to promote and distribute its series of products. Each style of promotion reminds target customers about Chanel Perfume.
Promotion implementation and recommendation
Promotion though product placement and sponsorship
The desire to have th ...