CORNING-VITRO JOINT VENTURE ANALYSIS
The case of Corning-Vitro shows some of the difficulties with forming a joint venture with a foreign corporation. Even though it seemed that the venture would be an instant success, cultural differences led to its eventual demise. On the surface the two companies seemed to be compatible, but were unable to adapt a uniform corporate culture. Many problems arose because of the differing managing styles of upper management in the United States and Mexico. By forming this joint venture each company hoped to gain access to markets that it couldn't penetrate quickly enough to create a competitive advantage. The companies also wanted to share their technology with other firms to gain access to markets that they couldn't easily enter.
Many cultural differences led to the end of the joint-venture. First of all, the companies had differing ideas about how products should be marketed and sold. Corning thought that Vitro was too slow with their sal...
The case of Corning-Vitro shows some of the difficulties with forming a joint venture with a foreign corporation. Even though it seemed that the venture would be an instant success, cultural differences led to its eventual demise. On the surface the two companies seemed to be compatible, but were unable to adapt a uniform corporate culture. Many problems arose because of the differing managing styles of upper management in the United States and Mexico. By forming this joint venture each company hoped to gain access to markets that it couldn't penetrate quickly enough to create a competitive advantage. The companies also wanted to share their technology with other firms to gain access to markets that they couldn't easily enter.
Many cultural differences led to the end of ...