Running head: CORPORATE COMPLIANCE RESEARCH
Corporate Compliance Research
Corporate Compliance Issues
Pfizer
Pfizer is one of the world’s largest pharmaceutical companies. “Pfizer’s purpose is helping people live longer, healthier, happier lives. The route to that purpose is through discovering and developing breakthrough medicines; providing information on prevention, wellness, and treatment; consistent high-quality manufacturing of medicines, consumer products; and global leadership in corporate responsibility” (Pfizer, 2007). On a day to day basis appropriate access to patient-related data for drug development and marketing efforts is critical (Pfizer, 2004, p.1). Pfizer may obtain and use personal data from patients through coupon programs, health fairs or clinical trials. In any instance, Pfizer must be sure the data is aggregated and de-identified, or have the individual’s consent (Pfizer, 2004, p. 1).
Pfizer has carefully developed guidelines to combat federal and state laws and regulations. As the law evolves, Pfizer appropriately adjusts the guidelines. When a consumer is asked to provide personally identifiable information, the consumer must be given an option to decline. “All coupon programs and rebate offers must contain appropriate privacy language and conform to Pfizer’s consent requirements” (Pfizer, 2004, p. 6). Physicians must “obtain patients’ permission before Pfizer personnel may be allowed to observe any consultation, examination and/or treatment” (Pfizer, 2004). “A doctor who provides disease screening services may suggest a treatment based on screening results, but cannot prescribe a specific drug or treatment” (Pfizer, 2004, p. 9). The doctor can encour ...