Utilising the video case study of ?Egg Finance' (Slave Nation, Channel 4), critically examine the extent to which corporate culture is used as an effective tool for the achievement of organizational goals.
Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes, Caldwell & Posner cited by Moorhead/Griffin, (1989:494) as:
"a set of shared, enduring beliefs communicated through a variety of
symbolic media, creating meaning in people's work lives."
The argument to be taken in this essay will identify the usefulness and necessity for corporate culture to gain organizational success. In order to do this the argument will be utilized by supporting the theories of Emile Durkheim, Carol Axtell Ray, Terrance Deal and Allen Kennedy.
Qubein (1999:2), cited by Sadri and Lees, states that," corporate culture encompasses several key elements." He adds, "It is fostered not merely by a mission statement, but by a clear corporate vision which is a mental picture of the company's desired future."
It is not only the managers who should have this clear vision, the employees ought to perceive this as well. They should feel the need that they want to help to achieve the organizations goals.
When organisations follow corporate culture, they try to make their employees feel that they belong and are accepted for who they are, thus making them want to work for the company. Attempt is made to make the employees feel that their organisation is their religion. This has been clearly demonstrated in Egg Finance. Corporate culture has been extensively used in Egg Finance, and in doing so have captured the hearts and minds of their employees.
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