Investment of a British Multinational Company (MNC) in Passenger Car of Malaysia:
An analysis on Malaysia and Passenger Car Industry
Table of Contents Page
1 Executive Summary 3
2 Introduction 4
3 Study framework 5
4 Analysis and Discussion of passenger car industry 6
4.1 Porter’s 5-force analysis 6
4.1.1 Rivalry amongst Existing Firms 7
4.1.2 Bargaining Power of Suppliers 8
4.1.3 Bargaining Power of Buyers 9
4.1.4 Threat of Substitute Products 12
4.1.5 Threat of New Entrants 12
4.2 Industry Life-Cycle Analysis ...