Cost Management
Describe Time Zone
Timezone is a division of Leisure & Allied Industries Pty Ltd established in 1958 is one of the leading Indoor Family Entertainment Centre operator, distributor and manufacturer in the world and currently present in 6 countries (Australia, Indonesia, Philippines, Singapore, India and New Zealand) with over 170 centre’s worldwide. Timezone Surfers Paradise is the largest indoor family entertainment centre in Australia, as well as the biggest Timezone in the world. It offers a variety of leading edge interactive attractions.
Describe the Product/Services
Timezone is primarily a service provider as it offers a variety games such as:
• Interaction attractions; laser skirmish, dodgems mini golf etc
• Standard Games; air hockey, pinball machines, boxing etc
• Driving Games; Maximum Tune 3, Battle Gear
• Ticket Games (games which win tickets for prizes); shooting gallery, Basketball, Whac a Croc etc
• Prizes games (win actual prizes from the games themselves); Time Buster, The Big One
• Token Games; Circle Dome, Dragon Palace etc
• Kiddy rides
Within Timezone there is also a café and a “Big Sweetland and Chocolate factory”. However, Timezone does not only offer services, they also offer products such as the prizes that can be won with the tickets, tokens and prize games.
Describe Market
In terms of demographics Timezone’s market consists mainly of tourists, families, grandparents and teenagers. Additionally Timezone also attracts local customers and to a degree thrives through regular games users.
Describe Market Share
Within the Asian Pacific region, Ti ...