?HOW TO BE CREATIVE'
What is creativity?
Creativity is defined as having the ability to create, having or showing imagination or an ability to stimulate imagination.
Definition
?Creativity involves an ability to come up with some new and different viewpoints on a subject. It involves breaking down and restructuring our knowledge about the subject in order to gain new insights into its nature. However, any definition of creativity is complicated because the concept has many dimensions.' Proctor (1999:1)
Simplifying what is said in the above definition, it is difficult to solve problems by thinking in a direct approach. You need to think of the following abilities: -
Sensitivity (alertness) to problems
Fluency thinking of a idea
Flexibility ability to produce a varied mix of ideas
Originality of thinking uniqueness, novelty, newness, creativeness (new) or innovativeness (improvement of existing)
Ability to analyse and (in particular) synthesize information
Ability to 'redefine' things (?to transform the meaning or use or function of an object so as to give it a new role'). Proctor: J.P.Guilford (1999:36)
Creativity within business environment is developing a new product or service and looking for opportunities for economic growth. In managerial terms it is goals and objectives. Simple ?making out' in our everyday lives can be creative process, it is being an entrepreneur.
Definition of creativity refers to 3 S's, which means: -
SENSITIVITY- increases the awareness of lives, which associate with people, things and ideas that interact personally and socially between others and us.
SERENDIPITY- defined as the ?faculty of making happy chances found'
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