CREATIVITY
Introduction
Creativity is an ability to come out with new ideas and different viewpoints on a subject. It involves the process of breaking down and restructuring our knowledge about the subject in order to gain new insight into its nature. Creativity is a large and complex topic. Thus in the text below, we only considered from an organizations managerial perspective, with the cases revolving around what the manager must do to manage creativity effectively. Creativity is topic relevant not only to the entrepreneurial start-up just like others people think as usual when applying in business but it is to whole organizations in general. It’s become an important source of competitive strength for all organizations concerned with growth and change. Thus, for an organization to be responsive to change is to be creative: in such terms as perceiving the environment; developing new product; and services; establishing new business procedures.
Creativity may be an integral part of organization culture that management wished to instill instead to maintain or grown the organization working strength. In other-hand, it may also determine organizational structure and human resource practices working on. Therefore, creativity presents a variety of management challenges and it may require significant tangible investment.
In the text below, three major issues are addressed: first a working definition of creativity useful in business term is established; second, the importance of managing creativity is demonstrated in term of nurturing the competitive strength of a given organization; and third, a set of tools is presented for managers to influence the creative process. These tools reflect the importance of understanding creativity in both individual an ...