I have to admit it was quite worrisome at first ¡¦I; a student majoring in Chemical and Biological Engineering (the ¡°geekier¡± bunch of the university as what I would like to call it¡¦No offence to anybody!) had been asked to write an essay on CRM ?!You got to be kidding me! But Thank You Lord! The existence of internet had enabled me to find some informations on ¡¦PROCTER & GAMBLE or more commonly known by the abbreviation; P&G. By the way, Mr. Kim, I hope you don¡¯t mind if I just use the latter for convenience purpose.
And so, the question;¡°Why P&G?¡±.
¡¦Olay¢ç; which by the way, arrays of bottles and tubes of its skin-care line had became my mother¡¯s main ¡°decoration¡± on the dressing table back home. Olay¡¯s Regenerist and Total Effect are her top picks. Indeed a loyal consumer she is. ¡¦Pampers¢ç; In our country; Pampers is so well known that we even use the word ¡°pampers¡± when referring to a disposable diaper regardless of its brand¡¦Head& Shoulders shampoo¢ç! Claimed to be effective to ¡° Eliminate dryness, itchiness, irritation and 100 percent of visible flakes with regular use ¡°. Another ¡°miracle¡±,which of course I am so grateful of. (You just have no idea what the hot Malaysia climate could do to your scalp!)¡¦And should I mention also Febreeze ¢çAir Freshener, Pringles¢ç (Onions and sour cream¡¦nyummy!), another high-in-demand hair care which is Pantene¢ç, Gillette¢ç, Oral-B¢ç¡¦the list just keep going on and on and on!
All these and more than twenty other P&G¡¯s billion-dollar-seller brands contribute to make this company a giant in the area of consumer goods. The Procter & Gamble Company (P&G) is without a doubt a brand behemoth. P&G had not only being ranked n ...